Google’s search popularity goes beyond its capabilities as a search engine. Aside from online searches, Google is also popular for other services, like Google Ads, Gmail, and the Google Workspace productivity suite. In fact, Google is also the number one video platform in the world, followed by YouTube (which, by the way, is owned by Google).
2. 92% of all search volume globally is from Google
An impressive 92.70% of all searches globally happen on Google, making it the dominant search engine by far. The next biggest search engine is Bing, at 2.78%, followed by Yahoo, at 1.60%. No matter who your target market is, where they are located, or what your business offers, optimizing for Google search should be a priority in your online marketing strategy.
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